Setting up Marketo on Hubilo

 
Hubilo's Marketo integration will enable you to manage your event leads and customer relationship data using the robust functionality of Marketo.
 

What will be the capabilities of Hubilo - Marketo Integration?

Hubilo will support and provide the below-mentioned workflows with Marketo Integration:-

  • Export your Attendee data to Marketo as Custom Activity (Please note, only Attendee data will be exported from Marketo to Hubilo).

  • Import your Event Registration data from Marketo to Hubilo.

  • Export the Attendance(show up) data of Events to Marketo as Custom Activity.

  • Export Session registrations and Session attendance analytics of attendees to Marketo as Custom Objects.


Marketo Integration can be divided into the below parts:

 

Part 1: Integrate Marketo with Hubilo - Click here

Part 2: Import registration data from Marketo to Hubilo - Click Here

Two important pieces of information will be required, validated & stored by Hubilo, i.e. Lead ID & Email ID

 

  1. Authenticate your Marketo account on Hubilo

  2. Setup the import process - Click Here

  3. Hubilo will store the Lead ID & Email ID of each imported record in our database

  4. If the export process is setup from Hubilo to Marketo, then the same record will be updated with more information (based on lead id)

This Lead ID & Email ID will be stored in Hubilo Database & will be used - if you need to export data (Profile Information, Session Registration & Session Analytics) from Hubilo to Marketo

Part 3: Export data from Hubilo to Marketo - Click Here

 

Two important pieces of information will be required & would be validated by Hubilo, i.e.Lead ID & Email ID

 

  1. Authenticate your Marketo account on Hubilo & setup the export process - Click Here

  2. Hubilo will check if the Lead ID & Email ID is available in our database

  3. If the same Lead ID is available in Marketo - Hubilo will update the information on Marketo under the respective Lead ID/record

  4. If the Lead ID is not available, then Hubilo will check if the Email ID exists on Marketo:

    > If yes & it’s a single entry - then Hubilo will update the information in it

    > If yes, however, there are multiple entries with the same Email ID - then Hubilo will update the information in the record with the latest lead creation time

    > If no - then Hubilo will create a new record & update its source as Hubilo

  5. In all 3 cases, updated information will be sent back to Hubilo & we will store the Lead ID in our database.

Part 4: Export session registration and session attendance data from Hubilo to Marketo - Click Here