Event surveys are questionnaires designed to collect feedback from your users and can include a combination of multiple-choice and open-ended questions.
You can add surveys on your Hubilo virtual event web-app, wherein your participants would be able to submit their responses before, during, or after the event. Any person who interacted with your event would be able to submit their response to a survey because sponsors, attendees, and your event staff will all have unique perspectives on different aspects of your event.
The key to receiving valuable responses from your virtual event is creating two separate surveys i.e General & Sessions.
General Survey: Create a survey and it will appear on the entire event web-app, just above the community banner.
Session Survey: As the name suggests, you can create a survey for each session and collect feedback from the viewers.
To create a successful survey, your survey must follow these tips:
Be short and to the point – no need for long-winded questions.
Use the active voice.
Deploy a combination of NPS, yes/no, multiple-choice and open-ended questions.
Send your survey at the right time: Enable general survey, once the event is over and for the session survey, you can enable it for each session.
Target Audience - Attendee, Speaker or Booth Member
>> 7 questions to ask your event attendees:
1. Overall, how would you rate the event?
Kick-off your survey with an easy multiple choice question that gauges attendees’ overall experience. Have them rate your event on a scale of 1-10 or from excellent to poor.
2. How likely are you to recommend this event to a friend?
This NPS question goes beyond asking attendees whether they enjoyed themselves or not to find out if they’d bring a plus one next time (and can reveal if there will be a next time).
3. Why did you decide to attend the event?
It’s important to learn about attendees’ experience. But it’s equally important to discover what encouraged them to register for tickets in the first place. Was it to learn a new skill, meet like-minded people, or simply try something new?
4. Which elements of the event did you like the most?
This is an open-ended question that helps you understand what aspects of your event contributed to satisfied attendees’ experiences – and are worth repeating at future events. If you’re new to virtual events, this is a great opportunity to ask your attendees if they enjoyed the new format.
5. How did you first learn about the event?
This multiple-choice question will give you a better sense of how effective your marketing efforts were and tell you where to target event promotions in the future.
6. What, if anything, did you dislike about this event?
Asking for and accepting constructive feedback is tough. But you can’t grow your event and build upon your success without discovering the not-so-great moments in the attendee experience.
7. Is there anything else you’d like to share about your experience?
Nothing is more aggravating to a survey-taker than taking the time to fill out your survey, then getting denied the opportunity to speak their mind. So make sure to leave one open-ended question towards the end of your survey that allows them to be heard.
>> 8 questions to ask your sponsors and other stakeholders:
1. Please rate your thoughts on the event as a whole.
Similar to your opening question on an attendee survey, this shows your sponsors that you value their opinion as collaborators. Have them rate your event on a scale of 1-10 or from excellent to poor.
2. Did the event meet your expectations?
Even if you already know the goals of sponsors/vendors/partners, it can be difficult to know what they were expecting from your event. This question can be a simple yes or no.
3. Do you see this event having a positive impact on your business goals?
Ask sponsors to put the benefits of partnering with you and your event into their own words. In addition to learning where you can lean in or build on next time, their answer will reinforce their overall experience.
4. What did you most enjoy about today or this session?
Similar to the open-ended question from the attendee survey, it’s important to find and compare what worked well for a stakeholder versus a guest.
5. What, if anything, did you dislike about this event?
This can be an uncomfortable ask, but this question shows sponsors that you truly value their opinion and are open to changes for upcoming events.
6. How organised was the event?
This is a multiple-choice question, graded on a scale of “extremely organised” to “not so organised.” The responses can be helpful in identifying weak spots you might not have seen while the event was happening.
7. Was the event too long, too short, or about right?
Since stakeholders are experiencing more of the event, they can be better judges of how the event flow felt. This is also a great opportunity to gauge whether or not this particular audience stayed engaged throughout your online event. If more of your respondents say the event was too long, that’s a sign to re-evaluate your programming.
8. Will we see you again?
This simple yes/no question at the end of your event survey will serve as a temperature check to know whose support you can count on for future events. If you’re hosting frequent online events, ask your sponsors and partners how many events they’re prepared to be involved in.