Following are the metrics that can be viewed for different media files.
- Total Viewers: Total number of times a media file was viewed.
- Unique Viewers: Unique viewers who played the media file.
- Returning Viewers: Number of unique viewers who rewatched the media.
- Impressions: The number of times viewers hovered over or visited the media page.
- Watch Rate: The percentage of viewers who watched the entire media file.
- Play Rate: The ratio of unique plays to impressions.
- Leads: The number of viewers who submitted a lead form to access the media.
- Viewer Details: Name, email, watch time, and impressions for viewers who submitted the lead form.