Conversion Prompt allows organisers of events/webinars to generate demand/retention by redirecting the attendees to a certain link.
Conversion Prompt can be used in the below scenarios:
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Post session cases:
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Request a Demo - Where the attendee/client can request a demo of the product after the session.
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Talk to sales - Attendees can have a call/schedule a call with the sales department.
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Product marketing: The organisers can redirect the attendees to the products they are trying to promote.
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Sponsor Exposure: The organisers can redirect the attendees to the the Sponsors they would like to promote.
This helps the organisers redirect the attendees as needed and helps them meet their goals from the event/webinar.
If organiser is using HBS 3.0 for streaming, the host/speakers can create the Conversion Prompts directly on the Studio during the session and Show it on stream.
How to set up Conversion Prompt on HBS 3.0:
Step 1: From Backstage > Go to Content on the right side > Click on Conversion Prompts > Add conversion prompts.
Step 2: Provide the Title, Link URL (URL you want to direct the attendees to), Button Text (these are mandatory) and Upload Image (Optional). Click on Save or Show on stream.
Step 3: Click on Save or Show on stream.
Once the Conversion Prompts are added to the conversion prompt section of the HBS, they would appear as show below:
Organiser/Speaker can Edit/Show on stream/Preview/Delete the Conversion Prompts.
A preview is shown of the Conversion Prompt before sharing it on the stream. Organiser/Speaker can share it on the stream by clicking on Share Now.
The conversion prompts can be tracked in the Session Report, there will be an additional sheet dedicated to the conversion prompts.
Note:
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Session needs to be live to show a prompt on stream.
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One conversion prompt can be shown on a stream at a time.
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If a prompt is already shown on the stream, organiser need to confirm to replace it with a different prompt.
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If there is any engagement already on the stream and the organiser would like to show a conversion prompt, a pop-up will show up asking to confirm if the organiser would like to replace the content currently displayed.
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If there is a conversion prompt already on the stream and the organiser would like to show an engagement, a pop-up will show up asking to confirm if the organiser would like to replace the content currently displayed.